Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Domestic brands top latest consumer satisfaction survey

Volkswagen Group and Ford Motor Co. fared well among automakers in an annual study released Monday measuring quality and how deeply consumers feel about a new car or light-truck purchase after several months of ownership. And for the first time in over a decade, domestic automakers, led by GM, topped foreign brands in individual product segments surveyed by Strategic Vision, a California research and consulting firm.

Roger Moore’s Aston Martin DBS from The Persuaders up for sale at Bonhams (+video)

Lord Brett Sinclair’s Aston Martin DBS V8 from The Persuaders For those of a certain age, the 1970s TV show The Persuaders evokes fond memories of Roger Moore as Brett Sinclair and Tony Curtis as Danny Wilde fighting crime on the French Riviera and driving an Aston Martin DBS and Ferrari Dino respectively. Now, more than 40 years since The Persuaders was aired, the Aston Martin DBS used by Brett Sinclair is to be offered for sale publicly for the first time at Bonhams Aston Martin works sale in May. With The Persuaders the most glamorous and expensive of Lew Grade’s TV adventures, the Aston Martin DBS was the perfect fit for Lord Brett Sinclair’s character (although the Tony Curtis/Danny Wilde Dino wasn’t exactly top-drawer Ferrari) and Aston Martin worked with ITC to make everything work for the show.